In May, 2009, I was watching the news and this new “truck” called KogiBBQ was using a new social network called “Twitter” to reach out to his customers about the location on where his trucks “verde” and “roja” will be on various nights. People were flocking from all over town for a bite, and lines were as long as 2 or 3 hours!

These trucks were only available in LA, and I live in Orange County, a good 45-minutes away from downtown Los Angeles. In addition, Kogi was getting chased by the police, getting cited for parking illegally, and business were complaining their customers were not able to find parking due to Kogi’s truck customers.

Eventually I did taste Kogi and found the food to be delicious. I got my husband into eating truck food, then my friends and even my sister. For the same price, I would rather eat at a Gourmet lunch truck before stepping foot in a fast food place. Not only is the cost the same, eating at a Gourmet truck is healthier and better quality!

The menu from May 2009