Popular LA food trucks roll to Northern Trust Open
PGA TOUR event continues to bring Angelenos #MoreThanGolf
LOS ANGELES – As fans get ready for one of the most anticipated outdoor sporting events in LA, they’d better come hungry! Building on the wildly popular food offerings at the 2015 event, this year’s Northern Trust Open is featuring four of the most recognizable food trucks the city has to offer. Taking place February 15-21, the Northern Trust Open is offering attendees #MoreThanGolf through tastes of Wise Barbeque, Cousins Maine Lobster, The Grilled Cheese Truck and Baby’s Badass Burgers. The food trucks will be located in The Promenade featuring the Travis Mathews Tailgate at The Riviera Country Club, where fans can enjoy a variety of food, beverage and entertainment options.
New in 2016, the NutriBullet Food Truck will offer sweet treat options to fans when it makes its debut at the Northern Trust Open, to the players’ right of No. 13 fairway. The NutriBullet Food Truck’s blended smoothies will add further variety to the tournament’s culinary experience.
“The food trucks at The Promenade were hopping at last year’s event, and we’re thrilled these popular staples of the LA food scene are back at the Northern Trust Open in 2016, as well as the addition of the NutriBullet Food Truck,” said Northern Trust Open Executive Director O.D. Vincent. “LA is known for its unique cuisine, so it’s only fitting that the city’s iconic golf event bring the best flavors of the surrounding area to its fans at The Riviera Country Club. I’m confident we’ll have something for everyone, and the fan experience is going to be that much more memorable because of it.”
Food trucks featured at the event include:
Cousins Maine Lobster was built by two cousins from Maine. They talked about the burgeoning food truck industry that was taking over the LA food scene, bringing delicious, unconventional cuisines to the masses cheaply and efficiently. After surveying the landscape they realized that LA was missing those tasty Maine traditions they fawned over. They decided to pool their savings and launch a food truck that celebrated Maine and served the bounty of their state the only way they knew it: fresh.
Wise Barbecue Inc. brings the revered tradition of the Texas Smokehouse Meat Market to Los Angeles. From their pepper crusted Beef Brisket to their tender and delicious Spare Ribs you won’t find better Texas Style Barbecue in all of Los Angeles.
What started as a fun, weekend activity to enter the Cheesy Mac and Rib Melt into LA’s 7th Annual Grilled Cheese Invitational quickly became the idea behind The Grilled Cheese Truck. After seeing the masses of grilled cheese fanatics gathered to pay homage to everyone’s favorite comfort food, the owners realized that this world needed more grilled cheese sandwiches brought to the streets. Not just the classic bread, butter and cheese, but amazing creations that are constructed with the best ingredients, local produce and made with nothing but love.
Baby’s Badass Burgers sprang from the imaginations and experiences of ex-New Yorker restaurateur Erica Cohen and celebrated event planner Lori Barbera. Together, the dynamic duo of Cohen and Barbera originated the Baby’s Badass Burger concept, design and branding, and developed and refined the menu with Executive Chef Jason Ryczek. So the next time you see a glimpse of a hot pink flash rolling by you (or get a Twitter update) — it just might be Baby’s Badass Burgers coming to a street near you.
The Northern Trust Open, one of the longest-running events on the PGA TOUR, will once again include a variety of expanded elements, creating the perfect, complete LA entertainment experience. An upscale, open-air lounge –The Green Room – will return after a successful debut in 2015 as the destination for those looking for an exclusive party. Perched between the iconic 10th hole and the driving range, the venue offers dramatic views of the historic Riviera Country Club surrounded by eucalyptus trees. Guests will sip on cocktails and enjoy LA-centric flavors. And on Saturday for the complimentary English Beat concert after play, The Green Room guests will have the best seat in the house, as the venue is transformed into a backstage setting.
For more information or to purchase tickets, visit www.northerntrustopen.com. Follow the Northern Trust Open on Facebook (facebook.com/NorthernTrustOpen) and Twitter (twitter.com/ntrustopen) to stay on top of all the news and updates; and join the conversation by using #MoreThanGolf.
About the Northern Trust Open
What started as the Los Angeles Open in 1926 at Los Angeles Country Club, the Northern Trust Open is now one of the longest-running tournaments on the PGA TOUR, being played for the 90th time this year. It was staged at various courses throughout the Los Angeles area before permanently settling at Riviera Country Club in 1973. Outside of the major championships, the Northern Trust Open is the fourth-oldest event on TOUR, trailing only the BMW Championship, the RBC Canadian Open and the Valero Texas Open.
City of Hope was named the official charity of the Northern Trust Open beginning with the 2013 event. In 2015, the Northern Trust Open generated over $2 million to benefit City of Hope, the event’s official charity partner, and other non-profit organizations in the Los Angeles area. The total generated for Los Angeles charities since the event’s inception in 1926 is now more than $60 million.
Fans are reminded that each year, youths 18 and younger are admitted free of charge to the Northern Trust Open when accompanied by a ticketed adult. There is no limit to the number of youths 18 and younger who can attend with a ticketed adult. Also, as part of its support for the Birdies for the Brave military outreach initiative, complimentary grounds admission tickets for active duty, Reserve, military retirees, non-retired veterans and dependents to the Northern Trust Open are available from Wednesday through Sunday of tournament week.
About Northern Trust
Northern Trust Corporation (Nasdaq: NTRS) is a leading provider of wealth management, asset servicing, asset management and banking to corporations, institutions, affluent families and individuals. As of September 30, 2015, Northern Trust had assets under custody of US$6 trillion, and assets under management of US$887 billion. For more than 125 years, Northern Trust has earned distinction as an industry leader for exceptional service, financial expertise, integrity and innovation. Visit northerntrust.com or follow us on Twitter @NorthernTrust.
Northern Trust Corporation, Head Office: 50 South La Salle Street, Chicago, Illinois 60603 U.S.A., incorporated with limited liability in the U.S. Global legal and regulatory information can be found at http://www.northerntrust.com/disclosures.
About City of Hope
City of Hope is an independent research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the nation. City of Hope’s main hospital is located in Duarte, California, just northeast of Los Angeles, with clinics throughout the region. It is ranked as one of “America’s Best Hospitals” in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics.