March 4-6: Los Angeles, SW Regional Barista Competiton

South West Regional Barista Competition
6063 W Sunset Blvd.
Hollywood, CA
Welcome to the Iron Chef of barista competitions, this three day event is a pre-qualifier to the United States Barista Championship. There are three rounds of judging for this event: the preliminary round, the semi-finals, and the finals. Competitors who advance to the finals will compete against six of the most highly skilled baristas in their region for the title of 2011 South West Regional Barista Champion.

The top six finalists from the #SWBaristaChamp will move on to compete in the #USBC. That winner will represent the United States at the World Barista Championship, which will be held in Bogota, Colombia June 2-5, 2011.

The Coffee Bean & Tea Leaf® is proud the sponsor the 2011 #SWBaristaChamp for its second year at Siren Studios in Hollywood, CA. Known for its popularity with the tinsel town in-crowd, this privately owned gourmet coffee chain stays true to its roots, infusing the #SWBaristaChamp with some laid back Southern California comfort and fun.

Last year’s event turned out over 600 people throughout the weekend, welcoming gourmet food trucks, live music and some after parties you couldn’t miss.

This year @theCoffeeBean plans to double the attendance, and to feed the masses, they’ll be bringing in LA’s hottest gourmet food trucks, like @ButtermilkTruck, @ManilaMachine, @NomadTruck, @Sugar_Babies Cupcake Truck and more. Again, @theCoffeeBean is set to deliver live musical performances and after parties to celebrate the baristas, the competition and of course to have some fun!

The first 100 people to check in with Foursquare at The Southwest Regional Barista Competition will receive a Coffee Bean bag of swag and coffee goodies. Tweet with us live before and throughout the event @baristaguild, @theCoffeeBean and #SWBaristaChamp to stay on top of the latest event details, food truck arrivals, live bands and after party locations