J.A.P in a Box: Think before creating your truck name

I’ve been following food trucks since 2009, and I’ve seen plenty of crazy food truck names… many really pushing the envelope to borderline obscenity.  Recently a new San Diego food truck was launched, and well, it chose a very derogatory name to Japanese people.

Food trucks, if you’re going to come up with a “catchy” name, please think before naming your truck.  I am not going to stand on my soap box to defend why this name is offensive, but click here to see why you SHOULD find it offensive.

Below are the photos from the food truck.  You have the option of tweeting, emailing, facebooking or calling the foodtruck to give positive or negative feedback, if you wish!

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