Started as a community project by Venetian Janet Gervers the AKFF launched 1st Fridays & has promoted Venice & Santa Monica since 2008 http://www.abbotkinney1stfridays.com/

The Page 1 status Google Blog published by a Venice local of over ten years is catering to a Los Angeles audience interested in the urban beach lifestyle in Venice & Santa Monica. The blog was started to help build the First Fridays of the month event back in 2008 when the businesses on the boulevard needed help to expand low attendance of about 50 people. The effort was in conjunction with the Venice Neighborhood Council and the Venice Chamber of Commerce.The event became successful with about 1000 in attendance and the blog expanded to cover all of the Venice community and eventually Santa Monica.