Popular LA food trucks roll to Northern Trust Open
PGA TOUR event continues to bring Angelenos #MoreThanGolf
LOS ANGELES – As fans get ready for one of the most anticipated outdoor sporting events in LA, they’d better come hungry! Building on the wildly popular food offerings at the 2015 event, this year’s Northern Trust Open is featuring four of the most recognizable food trucks the city has to offer. Taking place February 15-21, the Northern Trust Open is offering attendees #MoreThanGolf through tastes of Wise Barbeque, Cousins Maine Lobster, The Grilled Cheese Truck and Baby’s Badass Burgers.
The food trucks will be located in The Promenade featuring the Travis Mathews Tailgate at The Riviera Country Club, where fans can enjoy a variety of food, beverage and entertainment options.
New in 2016, the NutriBullet Food Truck will offer sweet treat options to fans when it makes its debut at the Northern Trust Open, to the players’ right of No. 13 fairway. The NutriBullet Food Truck’s blended smoothies will add further variety to the tournament’s culinary experience.
“The food trucks at The Promenade were hopping at last year’s event, and we’re thrilled these popular staples of the LA food scene are back at the Northern Trust Open in 2016, as well as the addition of the NutriBullet Food Truck,” said Northern Trust Open Executive Director O.D. Vincent. “LA is known for its unique cuisine, so it’s only fitting that the city’s iconic golf event bring the best flavors of the surrounding area to its fans at The Riviera Country Club. I’m confident we’ll have something for everyone, and the fan experience is going to be that much more memorable because of it.”
Food trucks featured at the event include:
Cousins Maine Lobster was built by two cousins from Maine. They talked about the burgeoning food truck industry that was taking over the LA food scene, bringing delicious, unconventional cuisines to the masses cheaply and efficiently. After surveying the landscape they realized that LA was missing those tasty Maine traditions they fawned over. They decided to pool their savings and launch a food truck that celebrated Maine and served the bounty of their state the only way they knew it: fresh.
Wise Barbecue Inc. brings the revered tradition of the Texas Smokehouse Meat Market to Los Angeles. From their pepper crusted Beef Brisket to their tender and delicious Spare Ribs you won’t find better Texas Style Barbecue in all of Los Angeles.
What started as a fun, weekend activity to enter the Cheesy Mac and Rib Melt into LA’s 7th Annual Grilled Cheese Invitational quickly became the idea behind The Grilled Cheese Truck. After seeing the masses of grilled cheese fanatics gathered to pay homage to everyone’s favorite comfort food, the owners realized that this world needed more grilled cheese sandwiches brought to the streets. Not just the classic bread, butter and cheese, but amazing creations that are constructed with the best ingredients, local produce and made with nothing but love.
Baby’s Badass Burgers sprang from the imaginations and experiences of ex-New Yorker restaurateur Erica Cohen and celebrated event planner Lori Barbera. Together, the dynamic duo of Cohen and Barbera originated the Baby’s Badass Burger concept, design and branding, and developed and refined the menu with Executive Chef Jason Ryczek. So the next time you see a glimpse of a hot pink flash rolling by you (or get a Twitter update) — it just might be Baby’s Badass Burgers coming to a street near you.